A Worthy Cause – The Pedigree Foundation
Newspaper Ad from when Tiggy was homeless
OMD! More than 4 million dogs end up in shelters and rescues each year! 4 million! that’s a staggering figure.
The Pedigree Foundation (yep the same people who make Pedigree Dog Food, and those amazing Denta Stix) work to promote adoption of these dogs and provide grants to the shelters and rescue groups who care for them.
Adopted = Happy at last
The Foundation has its roots in The PEDIGREE® Adoption Drive, a campaign initiated in 2005 by PEDIGREE® Brand. This annual adoption drive—active in the United States, Canada, the United Kingdom, and Ireland—has helped raise awareness of, and funds for, dogs in need. The PEDIGREE® Adoption Drive was also featured in an episode of the hit TV series The Celebrity Apprentice®. In 2007, PEDIGREE® Brand created The PEDIGREE Foundation to further help the cause.
We love this organization because they never stop working to make the lives of these dogs better. And, did you know? Even Betty White loves The Pedigree Foundation. Go to their website at https://www.thepedigreefoundation.org and you can see a PSA from Betty, or watch some of their great dog videos or commercials. I LOVE the denta stix dentures one.
And read here about their awesome promotion, in fact, just by writing this blog, the Pedigree Foundation is going to donate 20lbs of dog food to feed hungry shelter dogs. Remember, both Tiggy and Holly were hungry shelter dogs not so long ago.
